Heavy fragrance. The most common cause of a cosmetic reaction. It does nothing for your skin, it's there so products smell nice. We have used skin friendly fragrance just to mask the raw material which can make the cleansing process unpleasant.
No sulphates. SLS strips the barrier you're trying to keep intact. That squeaky feeling is damage, not cleanliness.
No parabens. Preserved without them, and without the isothiazolinones that replaced them in a lot of formulas.
pH balanced to around 5.5. Your skin's natural range. Soap-based cleansers sit at pH 9–10 and knock it out of range with every wash.
Sodium Cocoyl Isethionate — 6% The main one. It is Coconut-derived, and the gentlest of the common cleansing agents.
Sodium Lauroyl Sarcosinate — 6% Mild, foaming, amino-acid derived. Despite the name it isn't a sulphate.
Cocamidopropyl Betaine — 5% An amphoteric cleansing agent. Its main job is to reduce the harshness of the others while boosting foam.
Sodium Cocoamphoacetate — 4% A very mild amphoteric, commonly used in baby shampoos.
Decyl Glucoside — 2% A very mild sugar-based cleansing agent.
We send the product sample to an independent clinical research centre in Mumbai. The study & testing was done by a registered dermatologist, and it followed IS 4011:2018, the Indian standard for safety evaluation of cosmetics.
Who was it tested on?
The sample is tested on 26 people. 13 women & 13 men all aged between 18 and 57 years.
What actually happens?
A measured amount of the face wash was applied to a patch and sealed against the skin on their backs for 24 hours. It is sealed so that no air or water can touch the skin on the testing area. This is done to provoke a reaction to check if the formula is capable of causing one.
How was it judged?
24 hours after the patch was removed, a dermatologist examined every participant and scored based on two things:
Erythema, which is redness
Oedema, which is swelling.
Everyone came back a week later so any delayed reaction would be caught too, because allergic reactions often show up a day or 2 after contact if not immediately.
The controls.
To prove the test itself was working, the lab ran two other patches on the same people at the same time.
Saline solution, a plain salt water as the benchmark for "this should do nothing."
1% SLS, a sulphate of the kind found in a lot of face washes, as the benchmark for "this should cause irritation."
Our facewash results.
The SLS scored 2.3. The saline scored 0.0.
Our face wash scored 0.0. Zero redness, zero swelling, not one reaction across twenty-six people. The report's conclusion: non-irritant, dermatologically tested for safety.
What it doesn't mean.
Twenty-six people isn't everyone, and this was a test for irritation.
We recommend a patch test anyway, behind your ear or on your inner forearm, and check again at 24 hours or 48 hours.
And if you've reacted to any cleansers before, message us and tell us what caused it. We'd rather talk you out of it than have you find out the hard way.
*Never hot. Hot water strips lipids faster than any cleanser does.
One pump, thirty seconds
Shake the bottle and invert it so that the nozzle faces the palm. Press the nozzle on the finger grip area. It comes out as mousse so you don't need to work up a lather. Massage in circles for 30 seconds. Double cleanse with this facewash if you are want to remove your makeup
Rinse
Thoroughly rinse and pat dry with a clean towel.
Cleanse twice a day
For best results, use it twice a day in your morning and night routine.
Double cleanse to remove makeup.
Use a moisturiser on a cleansed face.
When to use
FAQs
Yes, it is dermatologically approved to be suitable for every skin type, including sensitive skin.
It can last for about 3-4 months for an average user.
Our mousse face wash comes with a pH level of 5.5, which is the reason for glowing and healthy skin.
All the unique ingredients used to curate this product have been tried and tested by Dermatologists to ensure suitability for every skin type, including extremely sensitive skin.
The face wash removes the makeup without stripping the natural oils. A double cleanse is recommended for a “No trace” makeup face.
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